Jobs: Xerox PARC, Apple, and the truth about innovation.
The invention of the mouse.
ANNALS OF BUSINESS
Creation Myth
Xerox PARC, Apple, and the truth about innovation.
by Malcolm Gladwell IIn late 1979, a twenty-four-year-old entrepreneur paid a visit to a research center in Silicon Valley called Xerox parc. He was the co-founder of a small computer startup down the road, in Cupertino. His name was Steve Jobs.
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