This is actually good news. This is an extremely high quality product that serves a niche market with virtually no competition. The PR stated that there have not been any innovations in brake fluid in the last 30 years. Granted, this product isn't for the masses. It is a high end product for people who only accept the best. There could be a major marketing opportunity here. It looks this product just needs massive, worldwide exposure which MSEP is better suited to provide.
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