NeoMedia Technologies, Inc (NEOM)

[Poptech]

PC: I don't believe anyone in the business doesn't think indirect either isn't already, or will be, the dominate barcode. If their scanner can read UPC, most campaign managers would say indirect is the leading scan across their ecosystems. For some players like ShopSavvy, it has always been the leading type of barcode encoding.

I think the conversation is confusing to some investors because there is a prevailing assumption that if it is an indirect barcode then it must be NeoMedia. That has never been true.