NeoMedia Technologies, Inc (NEOM)

[Poptech]

road:

Sarah Fay is a great candidate - and also predicted to be CEO at one point. I am surprised she is not consulting for NeoMedia because she could do some good in sales.

Samsung has some very interesting barcode applications for Microsoft Tag. In total, they add 58 new US barcode applications to Microsoft's arsenal including:

US20110218996 APPARATUSES AND METHODS FOR SHARING CONTENTS
US20110155808 SYSTEM AND AUTOMATIC METHOD FOR CAPTURE, READING AND DECODING BARCODE IMAGES FOR PORTABLE DEVICES HAVING DIGITAL CAMERAS.
US20100327066 NETWORK BASED RELIABLE DECODING OF BAR CODES
US20070075873 LOCATION AWARENESS SYSTEM USING RFID AND WIRELESS CONNECTIVITY APPARATUS FOR LOCATION AWARENESS SYSTEM USED THEREIN
US20060114310 Image forming apparatus and method of using the same
S20090037974 SECURITY DOCUMENT PRINTING SYSTEM AND METHOD OF CONTROLLING THE SAME
US20080028307 IMAGE FORMING SYSTEM AND IMAGE FORMING METHOD
US20060108424 Method and apparatus for reading a barcode
US20110079639 GEOTAGGING USING BARCODES

And the really important one:
US20060098245 Method and apparatus for acquiring print medium information and for controlling image printing scheme using color barcode

Gives some hint on the direction of Microsoft Tag and some new reading for Global IP.