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[MrG]

Already have you marked my friend.
Drink dos equis.

Before a certain series of ads started to pop up during football games and prime-time TV, if someone didn’t drink beer, they probably didn’t drink Dos Equis.

The imbibing habits of one man may have changed that. Dubbed “The Most Interesting Man In The World,” actor Jonathan Goldsmith has been doling out faux-macho advice, always coupled with a narrator sufficiently justifying the hyperbolic tagline. His much-loved slogan in these ads — “I don’t always drink beer, but when I do, I prefer Dos Equis” — is one of the reasons a spokesperson claims that the company is the fastest-growing imported beers in the country.

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