E-mail I sent to Ed Marshall: I was not surprised that the "Contagion" PR had no significant effect on the stock price. It was poorly written. There was no mention of a solution to the insect problem until the third paragraph. By then many readers would have stopped reading. Rather than covering the movie itself an effective PR would have jumped right into Medizone's solution. A possible title might have been "Solution Available for "Contagion" Insect Problem."
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