Lyric Jeans (LYJN)

[Rustler]

Retail products are sold wholesale with funds in an "escrow" account. As the products sell, the wholesaler takes the appropriate funds from the trust account. Sometimes the wholesaler will reduce the wholesale price to allow for a sale, etc. Regardless, UNTIL the product is actually PURCHASED by a consumer, the corporation that "sold" the product to Wal-Mart does not count a "sold" item. Thus, when a company like LYJN reports Q3 sales, it reports ACTUAL sales of individual product to consumers for the third quarter. It's been this way for a long time now. It is what it is.