Augie, my 2 cents, any pull backs will be minor! look at the big picture:
The BIG picture..... for next year and beyond
50,000 stores by 3Q 2005
50 cents revenue per bottle
1 Bottle sale per store per day
Monthly revenue = $750,000
Annual Revenue = $9M
If there are 10 per day per store then Annual Rev = $90M!!
Right now they are shipping 3 different flavors. By the time they ship 9 different flavors and multipacks, the revenue potential increases dramatically.
Bottom line, BRVO is just at the beginning of the Growth Curve.
PS. Street...did u get on the train!! hoot! hoot! LOL