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Slammers(R) Flavored Milk Beverages Named Official Milk of US Club Soccer
Jun 20, 2005 8:45:00 AM
MYRTLE BEACH, S.C., June 20 /PRNewswire-FirstCall/ -- US Club Soccer has reached an agreement with Bravo! Foods for the North Palm Beach, Fla. based company's Slammers(R) brand of flavored milk beverages to become the Official Milk of US Club Soccer.

Samples of Bravo! Foods' Slammers(R) products including Slammers(R) STARBURST(R) Smoothies, Slammers(R) MILKY WAY(R) reduced fat chocolate milk and Slammers(R) 3 Musketeers(R) low fat chocolate milk will be distributed at certain US Club Soccer events. Slammers(R) milk products combine the great taste of America's favorite candies with all the goodness of vitamin-fortified milk. Coupons for these products will also be dispersed to US Club Soccer members at these selected events.

"Our concern for our members extends to their general well-being," said US Club Soccer Executive Director Bill Sage. "Parents will embrace the nutritional value of Slammers(R) milk products, while the athletes will relish the many distinct flavors."

Other terms of the agreement include the displaying of Slammers(R) Ultimate Milk signage and banners at US Club Soccer events, promotion of Slammers(R) Ultimate Milk on US Club Soccer's website and the inclusion of Slammers(R) Ultimate Milk in US Club Soccer's monthly email newsletter.

"We are very excited to have our Slammers(R) brand affiliated with US Club Soccer," said Roy Warren, Bravo! Foods Chief Executive Officer. "Our brand is known as 'Milk With An Attitude.' US Club Soccer represents all the positive attitudes of high-level team sports."

About Bravo! Foods

Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 states, Mexico and nine Middle East countries. Bravo!'s products are available in the United States and internationally through production agreements with regional milk processors. Bravo!'s products currently are available under the brand name Slammers (R), and can be purchased in retail outlets throughout the country and in some international markets.

Bravo! Foods' Slammers(R) line is now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, Associated Grocers, BI LO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralph's, Safeway, Sam's Club, Shop Rite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose. For more information, visit: http://www.bravobrands.com or http://www.otcfn.com/brvo .

Contact: Roy Warren, CEO Bravo! Foods, 561-625-1411 or James Dryer, Investor Relations, 561-837-8057 or [e-mail] .

About US Club Soccer

US Club Soccer is a non-profit organization whose mission is to develop competitive club soccer in the United States. It has been a member of the United States Soccer Federation since July 2001, and has grown to over 1,200 member clubs and league teams in 47 states. In addition to sanctioning tournaments, leagues, and other competitions and conducting a range of programs for its members, it annually conducts the US Club Soccer National Cup, for member teams for boys and girls' U12 to U17. The 2005 National Cup IV kicked off Memorial Day weekend and runs through early August. US Club Soccer also launched its own player identification and development program in the summer of 2004, termed id2. In 2006, US Club Soccer, in conjunction with Disney's Wide World of Sports, will launch the inaugural Champions League Cup to determine the nation's top boy and girl's clubs. US Club Soccer's growing list of National Corporate Partners include: Nike, 24 Hour Fitness, American Airlines, Budget Rent A Car, Cendant Hotel Group, Etriptix, Major League Soccer, Slammers(R) Ultimate Milk and TEKK Athletic; as well as a supplier group of six additional corporations. For more information, visit http://www.usclubsoccer.org .

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.

SOURCE Bravo! Foods International Corp.