Eyecity.com Inc (ICTY)

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NEWS!

EyeCity.com, Inc Announces Strategic Alliance With First Priority Travel to Power
New Incentive Based Travel Websites

ORLANDO, Fla., Sep 20, 2011 (GlobeNewswire via COMTEX) -- EyeCity.com, Inc.
(ICTY) a media and technology company that is defining dynamic new models to
market consumer products and build social communities. EyeCity.com Inc.
(http://www.ICTYGROUP.com) uses their proprietary technology for web and mobile
device e-commerce solutions to monetize media and membership audiences.
EyeCity.com, Inc. announces today a strategic alliance with First Priority
Travel, LLC to provide Promotional Travel programs, member travel and premium
packages as core products in EyeCity.com Inc.'s new travel websites. There will
be two distinct business model employed. A raffle based site using incentive CPA
reward programs, where visitors can register for free to win premium coupons and
travel packages. Also a membership based subscription web platform providing
social community dynamics and discount programs to members. EyeCity.com Inc. has
unique media content and marketing incentives to build audience and membership
base for both web platforms.

Bradley Wilson, CEO of EyeCity.com Inc. (http://www.ICTYGROUP.com), stated, "I am
extremely excited about the opportunity to use our technology resources in
conjunction with First Priority Travel to create a social community web site
focused on travel and providing member's truly unique values."

"EyeCity.com Inc. web and mobile technology is giving us a new channel to
distribute our product and services. We believe this type of social community is
the future of travel and will continue to grow market share as consumers look for
more information and better values," stated Nancy DeLuca, one of the Managing
Partners of First Priority Travel.

About First Priority Travel

First Priority Travel was founded in 2001; their core business is creating
promotional travel and member travel packages. The owners of the company have a
combined 50+ years of experience in the promotional travel field. Although First
Priority Travel has offered many different types of travel packages over the
years, they specialize in, and are known for, "Airfare Premiums" -- which is a
package that provides airline tickets, free of charge, to a choice of
destinations provided select hotel accommodations are purchased through our
company for a minimum number of nights.

About EyeCity.com, Inc.

EyeCity.com, Inc. (http://www.ICTYGROUP.com) is a diversified Direct Consumer
Sales company offering proprietary products through multiple channels of media
distribution and providing clients strategic consulting and analytical solutions.
EyeCity.com, Inc. is seeking to acquire new channels of distribution and
technology in internet enterprise web applications, incentive based advertising
vehicles tied to CPM and CPA ad networks, mobile media applications, consumer
facing brands with established membership databases as well as natural resources
companies in the oil, gas and junior mining. EyeCity.com Inc. principals offer
client companies' necessary working capital for growth marketing, and related
services such as analysis, valuation, selection of compatible public partners,
due diligence, strategy formation, execution of mergers or acquisitions,
post-merger management in accordance with SEC requirement, and fundraising
through various options available in the financial markets.

Safe Harbor Statement:

This news release includes forward-looking statements pertaining to future
anticipated projected plans, performance and developments, intended to qualify
for the safe harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Any statements on this news release that are not
statements of historical fact should be considered forward-looking statements.
These forward-looking statements generally can be identified by phrases such as
"believes," "expects," "anticipates," "foresees," "forecasts," "estimates,"
"intends," or other words or phrases of similar import. Similarly, statements in
this news release that describe the Company's business strategy, outlook,
objectives, plans, intentions or goals also are forward-looking statements. All
such forward-looking statements are subject to certain risks and uncertainties
that could cause actual results to differ materially from those in
forward-looking statements.

This news release was distributed by GlobeNewswire, http://www.globenewswire.com

SOURCE: Eyecity.com, Inc.

Contact: Eyecity.com, Inc.
Bradley Wilson, CEO
Contact: Investor Relations
1-678-772-1148
Email: [e-mail]



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