American Scientific Resources (ASFX)

[makeamint2]

I suggest that any serious shareholder and ASR management read Emotional Branding, by Marc Gobes. While I seriously doubt that they realize it, they are in the emotional branding business and they desperately need to learn how to connect with their consumers.

Unless they understand the Security Mom,and how to speak to her and what imagery she will respond to, they will be a me-too private label entry.

Or to the contrary they can simply continue to run a Share Certificate printing press, with no regard to P&L