Hindsight is 20/20, but I think the whole "Penny Saver" advertising campaign should have been the last straw in a series of red flags. I think Ike went with the whole BS "non-disclosure" thing because he honestly thought someone like Google was gonna step in and buy the company. I doubt he ever intended to "make GO800 a household name", and he was looking to make a fast buck and get out. When it didn't happen, well..... Here it is headed for no bid.... It sucks. So much potential.