Status of MRNJ Revenue Streams (9/15/11-11AM Update)
Hi Everyone,
This is a scorecard posted for reference. This list comprises current and imminent or future revenue streams beyond iPad/iPhone that MRNJ has informed us of. All of this info has been gleaned from their Blogs and news releases:
9/15/11 Update
+ Added Rental App to list of new sales channels from the company - a way to extract more revenue from individual apps.
+ Cleaned up spelling, wording on others items.
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1) Universal iPad/iPhone Apps - Company has 1300+ iPhone apps and 350+ iPad apps currently for sale on the Apple iOS devices. Release of new apps on these devices has slowed since the end of February as the company shifted it efforts towards other revenue producing efforts and single apps with far more content and more revenue producing power than before.
2) iAD derived revenues - i-Mobilize released (i.e. converted) their first iAD enabled app back on March 8, 2011, in the form of Relax & Sleep Well by Glenn Harrold: A Relaxation Self-Hypnosis Meditation. This app has been a mainstay in the Free/i-Pad/Top 100 for 5 months now. At their maximum, the company had 11 Apps (Feb-May) as Free/iAD. These apps are still Free/iAD:
1) Create Inner Peace Glenn Harrold - now also a Media Rental App
2) Manifesting Money Mantra (i-Mobilize owned)
3) Meditation for Inner Wisdom Glenn Harrold
4) Casey Turner
5) Relax and Sleep Well Glenn Harrold
6) 20-Minute Deeply Relaxing Hypnosis with B. Bonetti
Of this group above, #1,5,and 6 are the most popular and have been mainstays in the Top 200 Free i-Pad for months.
3) 1 Android app (directly from i-Mobilize)- Weight Loss Hypnosis - Bonetti. i-Mobilize also has Bikini Destinations apps available for Android and Roku via the MediaFly deal.
4) Platform Transcendant Store(s) - (meaning MRNJ derives revs from other platforms (Android/Blackberry/Palm) besides Apple) The Beta Site, located at www.imobilizeit.com, was launched May 2, 2011. The site is currently in the test stage and contains 245 individual apps for sale. They currently are available for download to the PC or to iPad/iPhone (those that are approved by Apple). Company's official launch of the i-Mobilizeit is dependent on strategy and timing (though likely before xmas IMO) -no official launch date has been disclosed.
5) Auto-Recurring Subscription-Based Apps - The first app to be approved under this initiative was released on August 5, 2011 as a Free app with a $7 per month monthly subscription. It is called, Ultimate Hypnosis by Glenn Harrold asnd is available for download in the Lifestyle category. The company said in the Sept 5, 2011 blog, "We have other subscription apps currently under review at Apple for our top clients and we expect them to be released shortly."
MRNJ also noted in the blog that Eckhart Tolle has requested development of a subscription-based app.
6) NETFLIX-type app for Movies - Per the Sept 5, 2011 Blog, the movie app will be a media rental app, similar to Netflix but without the monthly subscription, whereby the customer can purchase media for a certain amount of time, then it expires.
Company's research indicates this will be popular with both customers and clients, and Apple has given its blessing to this type of business model.
Some background on this app, from June 1, 2011 Blog...."We also now have the ability to sell movie subscriptions similar to Netflix and already have thousands of titles to offer our customers, the new i-Mobilize movie app(s) will be announced soon."
7) Media Rental Apps - Per Sept 5, 2011 Blog: Another new type of app, similar to Netflix but without the monthly subscription, whereby the customer can purchase media for a certain amount of time, then it expires.
Our research indicates this will be popular with both customers and clients, and Apple has given its blessing to this type of business model.
Note: The first rental app was released on September 12, 2011. It is an update to the Create Inner Peace, Glenn Harrold app.
8) New Content. Company disclosed(on Sept 5, 2011 Blog) more recent content deals on top of the three announced earlier this year (ELS/Rick Colinwood/TravelVideo). These are:
+ RawFood Foundation Canada (leaders in worldwide Raw Food movement)
+ Dave Large Hypnotist (a top hypnotist from Canada)
+ Oliver “Ollie” Lang (Paintball World Champion-instuctional series)
9) Potential Michael Jackson (the deceased artist) deal - From the June 26, 2011 Blog,
The Company is in the process of retaining a new Law firm specializing in Entertainment Law to expedite the negotiation process in re-releasing the MJ app. The Company obtained rights to the only High-Definition Michael Jackson Concert ever recorded and released it as an App, approved by Apple, for the iPad and iPhone on the date publicized. The Company was asked by a third-party who had legal interest in other MJ material to refrain from selling the App further for various reasons, and the Company agreed , because it believed it to be in the best interest of all parties. We consider the negotiations for the Apps re-release slow yet on-going, and have been taking steps to resolve the situation in a way that will have the most positive results for all parties, but we can not give a time-line or indication of possible outcome. To put it in perspective for shareholders, the Beatles catalog for iTunes was under negotiation for years before it was resolved and Apple had millions of dollars to commit to the venture. As an interesting side note, Metatron/i-Moblize was the first company to release any Beatles material on the iPhone/iPad, in the form of its documentary Apps.
10) Games - The company has two games out now (Angry Alien Attack and Zombie Blaster. While not particuarly awesome, they represent an intial movement into this genre that the company intends to increasingly get more active in.
11) Apple TV - Company announced this a while ago, but does not expect significant renenues in the near-term.
12A) FaceBook Apps/Store - "The Company is also working on its own Facebook apps and Facebook App store and is negotiations with Facebook app developers for rights to various apps. The Company believes in time Facebook Apps will rival iPhone/iPad apps in popularity and revenues due to the incredibly large and growing user base. Per recent Sept 5, 2011 blog, we may see at the very least a beta Facebook AppStore site.
12B) Managing Facebook stores for clients. Note what was said in 9/5/11 blog: "A number of our clients have expressed interest in having us create and manage their Facebook stores, and we may formally offer that service soon." We believe Facebook may eventually surpass the Web in overall e-commerce revenue, because of its growing popularity and the fact many users do not want to leave Facebook to make online purchases.
13) Consulting and Other - Not usually highlighted much by the company, though I am sure they obtain some revnues now and then.
14) Revenues via MediaFly Partnership
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This list represents quite the diversification, and it is connstantly growing. To summarize WHERE MRNJ IS RIGHT NOW, they have only been seeing revenues in the past year derived predominantly from iPad/i-Phone sales with a little iAD boost in the last half of Q1 2011 and all of Q2 2011.
-------------------CURRENT STATUS------------------------------
(ACTIVE) iPad/iPhone revenue globally
(ACTIVE) iAD revenue globally
(ACTIVE) 1 Android App
(ACTIVE) Beta site for Platform Transcendent AppStore
(ACTIVE) Consulting services and other
(ACTIVE) Revenues realized through MediaFly partnership
(ACTIVE) Games
(ACTIVE) - Auto Recurring Subscription-Based Apps - One for sale since 8/5/11 with more to come shortly once approved by Apple.
(ACTIVE) - Media Rental App - One for sale since 9/12/11 with more in review
(COMING SOON) - Netflix Type App
(FUTURE) - Official Launch of i-Mobilize Platform Transcendent AppStore
(FUTURE) - Resolution Michael Jackson Content negotiations
(FUTURE) Apps from Rick Colinwood Hypnotist, ELS, TravelVideo.com, RawFood Foundation Canada, Dave Large Hypnotist, Oliver “Ollie” Lang Paintball World Champion
(FUTURE) Facebook Apps/Appstore
(FUTURE/UNKNOWN) Apple TV - if Active, a very small revenue stream at this time
(POTENTIAL) Launch service to manage client Facebook Stores
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StormKing
