Ideal Financial Solutions, Inc.(fka IFSL)

[Ashaman]

Ideal Financial Begins Processing New Benefits Sales

LAS VEGAS, Sept. 14, 2011 (GLOBE NEWSWIRE) -- Ideal Financial Solutions, Inc. (OTCQB:IFSL), a fully reporting company listed on the OTCQB, creator and seller of various financial products and services for businesses and individuals reports that the company has begun to process sales through its relationship with New Benefits.

Ideal Financial Solutions previously entered into a reseller agreement with New Benefits, Inc., of Dallas TX, wherein New Benefits will market and sell Ideal Financial's suite of cash flow management services to its enterprise customers. New Benefits is a twenty-year-old company that develops, markets and distributes cost-containment benefits to over 3,000 businesses representing over twenty million employees (consumers) nationwide.

"We are very pleased to begin processing business through New Benefits and look forward to increasing our presence through this valued partnership," stated Steve Sunyich, CEO. "We did not expect to begin consummating sales with New Benefits until early 2012 so the commencement of sales activity now is greatly welcomed."

"In addition, August's sales continued to be strong and were consistent with July's preliminary revenue numbers of approximately $800,000," according to Scott M. Manson, CFO and General Counsel. "We are pleased to see this positive revenue pattern in what is historically one of the weaker sales months of the year."

About New Benefits

With over 3,000 groups and 20 million members, New Benefits is the leader in discount health and lifestyle benefits. New Benefits creates advantage for many of the world's largest companies by combining best-in-class products with superior print and fulfillment services, administration, compliance, member services and marketing. New Benefits gives you the ability to do more for your customers and employees than you ever thought possible. For more information, visit www.newbenefits.com.

About Ideal Financial Solutions

Based in Las Vegas, Nevada, Ideal Financial Solutions (http://www.idealfsi.com) provides the education, support and automated tools to create additional cash resources, rapidly eliminate all non-asset-building debt and build financial independence. As a leader in financial services, Ideal uses its automated CashFlow Management(C) tools and its Credit to Wealth Systems to assist individuals, families and small businesses in building financial independence. Select the following links to view more information on Ideal's brands such as Ideal Financial HR, Ideal Cash Secrets and iLenderAssistance.com. Please connect with us on Linkedin or Twitter. For investors who would like to receive Ideal's newsletter, please send your email address to: [e-mail]

For the latest news and press, please visit http://www.idealfsi.com.

IFSL's new XBRL/SEC portal provides access to filings and more at http://www.idealfsi.com/investors/ifsl-investor-relations/financial-reporting