Wade, I'm not completely sure, but it appears that Kowabunga's MYAP and DirectTrack's software products don't directly compete with each other: <A HREF="http://www.revenews.com/peterfigueredo/archives/000683.html" target="_blank">http://www.revenews.com/peterfigueredo/archives/000683.html</A> Check out the comments section. Perhaps Kowabunga is working on software that could power PrimaryAds in the future, but they clearly can't help them out right now, imho.