NeoMedia Technologies, Inc (NEOM)

[Poptech]

CEOs dish on each other in a "heated CEO panel at Mobile Marketer's Mobile Marketing Summit." (Who the heck named this summit?)

Laura, this is a sound bite (even if not original):
“Slapping a QR code on an ad is not a mobile strategy,” Spyderlynk’s Ms. Skogg said.

This is not a sound bite:
“Mobile bar codes provide a means for consumer engagement with the brand and given that Heinz is a mass consumer product, the bar code provides a nice, instant means to get immediate consumer engagement – at time of impulse,” said Laura Marriott, CEO of NeoMedia Technologies, Seattle.

http://bit.ly/qf840i