Friday, September 09, 2011 7:26:19 AM
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http://www.bizjournals.com/philadelphia/print-edition/2011/09/09/fibrocell-irons-out-strategy-for.html
EXTON — Fibrocell Science Inc. is launching its regenerative cell therapy wrinkle treatment this month in Philadelphia and a half dozen other key markets around the country.
In addition to here, the Chester County biotechnology company plans to market laViv in Southern California, Atlanta, New York, Dallas, South Florida, and Washington, D.C.
“Our goal is to build long-term relationships with our physicians and our patients,” said David Pernock, Fibrocell’s CEO. “We believe it’s better to do things the right way, rather than doing things fast.”
Pernock declined to disclosed more details about the rollout for LaViv citing competitive reasons. Fibrocell ...
http://assets.bizjournals.com/philadelphia/print-edition/9-9%20David%20Pernock.jpg?v=1
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