Some important points from the S-1
Strengths External
· Organic play is riding green movement
· Consumer awareness and acceptance of organics
· Market size is indefinably huge and growing
· Market leader (Scotts) is behind in organics with no hands on experience in box store retail outlets
· Primary competitor ESPOMA, primarily north-east distribution
· Industry contacts to attract qualified people
· Steadily increased brand recognition in the region
We are Taking Advantage of Industry Trends
As a small company we are able to respond to market forces and trends much more quickly than larger manufacturers. This allows the company to take advantage of industry and market trends more quickly. In many ways we have the opportunity to lead the market in certain trends. For example, our line of turf care products include significant sources of organic matter and other components that benefit the soil and help reduce supplemental watering, and have since 2007. Organic matter has many benefits for the soil, including increasing water and nutrient holding capacity. This helps a homeowner reduce the amount of supplemental irrigation needed, thus saving them money on their water bill. Most, if not all, of the national manufacturers still don’t put any components in their products that benefit the soil – and this is definitely the way of the future.
Saplyak
AI
