From both sides, here's how it looks (at least in my opinion).
The Pros: SEEK does indeed look like it has great potential for growth in the coming year and beyond. As long as SG isn't just fluffing with PR's and is accurate with what he is reporting, I don't see a big problem arising anytime soon with the company. With almost being out of debt and positive operation revenues coming in, it would be possible to expand the business and continue to grow into a well-known brand-name directory. Hopefully, this means that the reach for coverage will also increase in due time. Also, although growth will take time, which means patience is required for long term investors, eventual larger payoffs for shareholders is definitely a possibility. Again, only time will tell but my money is currently in favor of $SEEK succeeding. Who knows, perhaps once the integration of 123 is complete, SG will then be moving on to even bigger steps because it sure doesn't look like he's slowing down anytime soon.
The Cons: Chevas has been pretty accurate in his last few posts. As I mentioned in my earlier posts about the need for advertisement, exposure is key in keeping TheDirectory alive and growing. I'm sure everyone wants a buyback now type of situation because the current share structure is just too large with its number of outstanding shares but from a business standpoint, it would be much wiser to use that money to attract more business and more importantly, more traffic through TheDirectory at its current state. Also, technologically speaking, even TheDirectory.tv (TheDirectory 2.0) still needs a significant amount of work from the looks of it. I don't know when they had last brought the updates live for TheDirectory.tv (I assume not recently) but it is an extremely cookie-cutter type layout and, quite frankly, a bit dated. The current trend for web-design tends favor the minimalist side over the messy "get as much as you can on the front page" kind of website like www.123chiropracters.com. Front pages like Google, Twitter, Facebook, and Mapquest are what I'm referring to when I say minimalistic; they're simple, uncluttered, and thus upload fast with little problems regardless of how slow your computer is or what type of browser you're using; accessibility is key.
Not bashing or hyping. Just giving my usual neutral-eyed observations. Or as neutral as I can be I suppose. These things are best looked at as if you have nothing to lose or gain from the fall or growth of the business; that's how you succeed. And always remember, no matter how promising things look or how doom-and-gloom the boards are, investing (especially in penny stocks) is just slightly more informed gambling. You wouldn't drink without a designated driver, don't invest without due diligence; DD - It's a life saver. Just my 2.4 cents.
-Phil
