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Another Great Article From Europe!


EMI targets the 'mix-tape' with 'secure CD'
15/06/2005 by Leigh Phillips
DM Europe -- Digital Media News for Europe

Is this the end of the mix-tape, or rather these days, the mix-CD?

UK record label EMI announced yesterday it plans to introduce anti-piracy technology to its CDs that will restrict consumers' ability to burn tracks to blank CDs. The technology, from Phoenix-based DRM solutions firm SunnComm, will allow CD owners to copy only three full copies of a CD's songs, and the burned discs themselves cannot be copied.

At the same time, fellow record label Sony BMG, which has already introduced similar technology to about half of its albums released in the US, announced that it is to extend the security to all of its American releases by the end of the year.

The technology also prevents CDs from being transferred to an iPod.



ABOUT SUNNCOMM:

In just five years, SunnComm International Inc. (OTC: SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax(TM) can be found on many Gold, Platinum and Double-Platinum selling Albums including Dave Matthews newly release and soon-to-be-platinum, Stand Up. Other releases which include MediaMax are Anthony Hamilton’s platinum CD, “Comin’ From Where I’m From”, J-Kwon’s Gold “Hood Hop,” and Velvet Revolver’s “Contraband” which reached the #1 spot on Billboard's Top 200 Album Chart and achieved Double-Platinum status by selling more than 2 million units. Additionally, SunnComm’s MediaMax technology has appeared on many other best-selling albums, totaling over 100 commercially released CD titles across 30 record labels.

MediaMax is mastered directly on the audio CD and is accessible using a personal computer. SunnComm was the first company to commercially release a content-protected audio CD co-developing and utililizing an early version of the Microsoft Windows Media Data Session Toolkit, and was the first company in America to commercially release a copy-managed audio CD (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp). Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm’s MusicMail™ functionality. For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company's Web site at www.sunncomm.com, or call the Company directly at [phone]. For additional information or investor relations please contact:

Company contact:
Peter Jacobs
602-267-7500
[e-mail] Investor contact:
Investor Relations
602-231-0681
[e-mail]




NOTES ABOUT FORWARD-LOOKING STATEMENTS

This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.