It's called possible stock manipulation.
This is not a seasonal stock, as that's ridiculous to even think it.
Religious books and video games are sold year long, not just a couple weeks per year.
But with all of the products combined, it just never seems to be enough for the company not to constantly, and consistently go deeper and deeper into a lower pps, where it also never has enough momentum to pull itself out of the sub-penny lows.
Was this the planned scenario, or was the company just a victim of circumstances ?