JRjr33 Inc (JRJRQ)

[shoop05]

It is all very confusing... this is also contained in today's 8K:

"We filed with the Florida Secretary of State, a Certificate of Amendment to our Articles of Incorporation which caused the Reverse Stock Split to become effective on August 30, 2011, which we refer to as the “effective time” and “effective date,” respectively. Beginning at the effective time, each certificate representing shares of Common Stock will be deemed for all corporate purposes to evidence ownership of the number of whole shares into which the shares previously represented by the certificate were combined pursuant to the Reverse Stock Split."

So the RS was effective August 30 but doesn't show up in pps until Sept 1 then on Sept 9 all systems take effect (meaning shares are fully updated/traded for the new ones?)

It doesn't make much sense to me but these transactions are always full of little details that the regular shareholder doesn't need to know about.