Neonode Inc (NEON)

[charlskins]

Hmmm well said, totally agree with your comments.

Found this today that passed me by on the 10 Aug 2011, looks like a few more investors are finding Neonode again and advising a watch on the stock. Fingers crossed we are going to be part of a mini revolution in touch screens.

http://www.baystreet.ca/articles/stockstowatch.aspx?id=503

Wednesday,August 10,2011

Junior Tech Company Adds LG Display JV to List of Licensing Partners

Readers that have seen some of the astonishing facts regarding the internet and electronics in general showcasing the overall paradigm shift of society and consumers have probably seen that eBooks have surpassed traditional books sales. The e-reader market is booming with analysts grasping at straws to try and hit a growth point.

New statistics have just been released for 2010 by BookStats comparing the most recent full year to 2008 and 2009 with a notable exception that 2011 is not figured in to any statistics although recognized as a year of explosion in eBook sales. Publishers total book sales tallied $27.94 billion in 2010, up 5.6% from 2008. Trade eBooks have shown remarkable growth without even factoring-in 2011’s continued robust sales. From 2008 to 2010, total trade market share in the book industry surged by 1,274% with 114 million eBooks being sold in 2010, a 1,039.6% increase over 2008.

This eBook growth curve is joined by a stout increase in sales of eReaders as well with In-Stat estimating shipments for e-readers to reach 12 million units by the end of 2011 and 35 million units per year by 2014. A company that is aligning itself to capitalize on the trend shift with eBook and eReaders is Santa Clara, CA-based Neonode, Inc. (OTCBB:NEON), a leading provider of optical touch screen solutions for hand-held and small to midsize devices.

Neonode’s patented zForce® touchscreen is unprecedented in the industry and gaining substantial traction with major industry players. The zForce® screen uses a proprietary infra-red array which enables precise identification of the touch point that features sweeps, high resolution pen writing and finger navigation.

While this may sound a bit like technology already on the market, nothing could be further from the truth. Neonode’s zForce® does not require the overlay on the display window that all other screens do. This provides a 100% clear viewing experience that is free of the reflection and parallax error that compromise viewing with other screens on the market today.

While the introduction of this article focuses on the burgeoning eBook industry -- and subsequently eReaders -- the zForce® technology can be integrated into many applications including mobile phones, printer products, automotive applications and tablet devices, to name just a few.

Neonode is now heavily focused on licensing the zForce® technology. Sony (NYSE:SNE) has already hopped aboard. Last year the two companies inked a deal permitting Sony to use the zForce® touchscreen technology for its eReaders such as its Reader Daily Edition™, Pocket Edition PRS-350 and Touch Edition PRS-350.

The Sony deal bodes very well for Neonode’s bank account in the future as it is not a flat licensing fee; it’s a fee paid to Neonode based on units shipped. With the eReader industry sailing upward, it could be a solid harbinger to Neonode’s success. Not to mention the whole host of other Sony products that could benefit from zForce®’s unique capacities that could become a target of further licensing deals.

Today, Neonode struck another significant deal towards bringing zForce® mainstream. The Company disclosed that it entered into a multi-year technology license agreement with L&I Electronic Technology Co., Ltd, a joint venture between LG Display Co., Ltd (NYSE:LPL) and Iriver Ltd, to use Neonode's touch screen solution in its new family of touch eReader products that will be sold worldwide. LG is a household name worldwide as a leading innovator of thin-film transistor liquid crystal display (TFT-LCD) and Iriver is the eBook leader in Korea. The two formed their JV company to operate in China in October 2010.

As licensing agreements continue to flow in, Neonode could certainly be a company that experiences exponential growth. The Company did a reverse split roughly six months ago and, in a true display of the strength of the company, did not see a rapid drop in share value that all-to-often follows with most companies. Now more in the fashion of a higher-exchange traded firm, the share structure is tight with less than 27 million shares outstanding and only 16 million in the float and a market cap of roughly $96 million.

Given the business strategies that Neonode’s management is demonstrating, investors may be wondering if a move towards and AMEX or NASDAQ listing could be in the making.