I know SIRI is/did sign a deal with Sprint to deliver radio to the handsets which is great. Although, I cannot see them using the service to replace towers. The transmitter would have to be far more powerful than what cell phones are currently using.
QBID is an excellent comparision to SIRI because they are both content providers and both have had issues growing up. Also, both are facing smaller competitors offering a similiar but not identical product and a larger rival that could push and effect the market (Clearchannel & Viacom) therfore hurting the smaller companies.
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