NeoMedia Technologies, Inc (NEOM)

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Laura Marriott, CEO of NeoMedia Technologies, Seattle

Under Steve Jobs’ leadership, Apple has brought the mobile industry through a transformative process, popularising the concept of the smartphone and providing the platform that has driven the availability of and demand for ubiquitous connectivity, mobile data and content.

He changed the mobile game.

He created a platform for mobile marketing and advertising that brands wanted to be a part of.

Mr. Jobs also led the vision for the development of products that the consumer wanted – and stuck to his guns in providing these products.

Brands have seen incredible response rates from iPhone-app-only initiatives and this is expected to continue. It is an amazing platform for delivery of media rich experiences for the consumer.

We are confident that the revolution Apple started will continue to foster innovative new ideas for mobile marketing long into the future.

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