I agree Farrago!
The great thing about investing in this company, among the many already stated, is that the product is something that everyone can be proud of. I mean truth be told,this product doesnt just taste great, it is something that is very healthy for you as well. Not that you cant invest in companies where the product isnt necesarrily good for you (ie: alcohol, cigarrettes, etc). Thos companies make money too. But this companies products are actually good for your health.
I know this is kind of an odd thing to point out, but it is nonetheless a good trait to have in a company you are invested in.
God bless!
"On the plains of hesitation lie the blackened bones of countless millions who at the dawn of victory lay down to rest, and in resting died."
-----Adlai E Stevenson