Greetings to all -
I am very appreciative of the posts being made to answer and/or provide clarification to the posts of others relative to product and marketing questions about SMKY; it saves me time and it's good to see the knowledge of SMKY's business being understood by so many shareholders here in their responses. Thank you.
While all the posts of comments relative to our marketing are generally valid, there appears to be the need for some education on the dynamics of financial marketing as such relates to SMKY's business plan of operations. Quite simply, the objective of SMKY at this stage is not to impress the public with a variety of smoked protein selection, but more importantly to maximize its initial revenue capability so as to get to a level of sustaining cash flow as soon as possible and from there, commence to grow revenue via a continually expanding line. Shareholder value is built on a company’s ability to profit and self-capitalize itself, otherwise continual dilution persists.
Prudent financial marketing for a new company is to select the one product that best represents the unique selling attributes of the brand and build upon its distribution to establish a customer base and foundation of profitability. When production capacity is limited, too much capital is tied up in trying to offer too many items to suit a wide audience; our salmon is the most unique item we produce, it is arguably the highest category of protein demand in the market today, the target audience is national and international and highly focused, and the economies-of-scale from dedicated production make salmon a solid profit center for SMKY to grow from. SMKY is a gourmet quality food brand company and our Smoke-Baked Salmon is a gourmet product, but also priced very competitively for a product unmatchable in healthfulness, taste and versatility.
We built some inventory of our beef, pork and chicken to test with and gain consumer reactions during the past couple of years since getting public; we believe SMKY’s food line is going to sell very well and in early 2012 with additional capacity, we’ll begin introducing new items to excite our growing customer base and expanding audience. For now, we’ll get SMKY’s oven maxed out with salmon sales and get profitable, and the big picture of SMKY’s potential, I assure you, will come. This is just the beginning.
AI
