This might be a small clue, from the 10K
Chuck Gartenhaus is Chief Executive Officer, President and Chairman of the Board of the Company and has been a member of the Company's Board of Directors since November 2010. The Board of Directors selected Mr. Gartenhaus because it believes he possesses significant operational retail experience. Mr. Gartenhaus also serves as President of Homeclick LLC which is an online retailer of home furnishings since May 2009. From March 2000 to March 2009 Mr. Gartenhaus held various positions including Senior Vice President – Merchandising of Home Décor Products, Inc. which was an online retailer of home furnishings and filed for bankruptcy in 2009.
"You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit-hole goes." -Morpheus