From the CEO off the website....Not a bad update. Opening 3 studios in September and from my notes I believe they are also signing a high end IR firm that are well known in the business.
Aug. 19th 2011
update
Hi everyone
Sorry I missed the conference call yesterday. Overall I believe our businnes is going the right direction. We have vastly improved our techniques and most importantly we have found a winning formula. Our challenge ahead is to replicate this formula in our territories around the world. As a little reminder we are focusing on the consumer and the marketing to the consumer. We have divided the company in CHAIR IN and CHAIR OUT. Everybody in the company is working for one of these divisions. In general Chair in means all the marketing and communications we need to do to get the customers in chair. The other department needs to get the patients out of the chair satisfied. It entails everyting from consumer perspective - the studio's , the welcome to the design , manufacturing and placment. In short the entire consumer experience - We accept no unsatisfied customers. we will start over until you smile. The better chair out works the easier the chair in becomes. In general we see almost 15 % referral businnes. September will be a big month for us. Opening of 3 studios - Wenzhou China - Brussels Belgium and Rome Italy. IN addition we signed franchise partners in Egypt, Saudi Arabia, Koeweit, and the Emirates. We are off to train them starting on the 24 th of September. From the middle East we continue our journey to China where we are doing the official opening of both Shanghai (for the press) and the studio in Wenzhou. We have increased our advertising budget in China and we see a direct impact on sales. The China potential keeps impressing me. We broke record sales in June , then broke the record slightly in July and the first half of August was our best ever. The hard work is slowly but surely starting to pay off. Voila a little update from my side. We are starting a new marketing campaign in september in Europe and will update you soon with the results
Guy
