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Thursday, August 25, 2011 4:25:51 PM
I read where a one-race sponsorship is around $100k - IMO, you do 5 of them (Daytona, Indy, Taladega, etc.) it would be GREAT.
All it would take is 1 comment from an announcer about Aquaprin, "What is that?", etc. and we could be 'off to the races'(OUCH) as people try to find out just what it is.
It would have to be next season at the earliest, IMO, by the time the season gets underway and supplies are available. I don't think you would want a national media grabber like that if the product wasn't already AT LEAST regionally available, if not nationally.
I do like the convenience store idea, though, although I don't know the upfront costs, though. It may be prohibitive like the CVS/Walgreen/Walmart costs.
Revs would have to build up first to pay for shelf usage and advertisement.
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