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Altaire4_2dot0

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Altaire4_2dot0

Re: 2bStealthy post# 37874

Friday, 06/10/2005 10:29:30 AM

Friday, June 10, 2005 10:29:30 AM

Post# of 147537
Wrong Conclusions and Product Branding

Stealthy, I think Cringely's conclusions are dead wrong.

Jobs came back to Apple inorder to feed his own ego. He wants his legacy -Apple to succeed at all cost. This means using any and all means to accomplish this. He wouldn't sell out too Intel !!!!

Two steps that could make this a complete winning strategy for Apple are:

1. team-up with another PC OEM manufacturer.

2. Brand the Apple Intel line something other than Macintosh.

The Macintosh brand name doesn't work for PC bigots that would like to switch.

Interesting enough the Big Cat names like Panther and Tiger work very well in that market. Even PC bigots would like to put a Tiger in their systems.

Br, Altaire4

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." ~ Alvin Toffler

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