This latest announcement is a significant part of the company's plan and an indication of their ability to execute. This national distribution arrangement is major. The entities involved are mid sized organizations who help build specialty brands. No one expects a major distributor to take on a regional products company at this stage. Further, a distributor of this size will give LUSI much more attention and individualized tactical execution. IMO great move. An example of the EXECUTION that I have been commenting on.
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