Money Runners

[HotStockAce]

Hip-hop culture lent Moscato some street cred several years ago when sales of the wine were weak. Lil’ Kim once sang “Still over in Brazil/Sipping Moscato,” while more recently, Compton artist Kendrick Lamar rapped “We need a bottle of Moscatooo/Puts me in the moment for your lovin.”

“I’ve never seen something like this in my professional career,” said Stephanie Gallo, who joined the family business in 1994. “What makes this so exciting is that it’s bringing new users to the wine category.”

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