Latitude Solutions Inc.(fka LATIQ)

[Mrswiss]

Latitude Solutions, Inc. and Philanthropist John Paul DeJoria Announce the Formation of a Not-for-Profit Foundation Named Water the World with Latitude(TM)

BOCA RATON, Fla., Aug. 15, 2011 /PRNewswire/ -- Latitude Solutions, Inc. ("LSI" or the "Company"), trading symbol OTC: LATI.QB, in collaboration with John Paul DeJoria announced today that they have recently formed a 501 c-3 not-for-profit foundation named Water the World with Latitude(TM). The foundation and its associated agents will utilize LSI's proprietary Electro Precipitation(TM), Integrated Water Systems(TM) water remediation technologies to create revenues for the foundation through identified projects. Further, by utilizing the technology in a scaled-down version, the foundation will provide sanitation and potable water solutions to the "water disadvantaged world".

Harvey Kaye, Chief Executive Officer for LSI stated, "Our association with John Paul DeJoria, founder of John Paul Mitchell Systems and Patron Tequila and well known worldwide philanthropist, together with the application of our technologies can provide resources and solutions to the human devastation caused by contaminated water issues worldwide."

John Paul DeJoria, stated, "To be able to join Harvey in sharing our good fortunes with those who need clean water and be able to do it through our Latitude business is a true reward for living the lives we live. Utilizing LSI's breakthrough water remediation technologies to provide solutions to the billions of people worldwide who are suffering disease and death caused by water related issues is an inspired mission. The lack of clean water is one of the world's most pervasive problems and is expected to rapidly worsen; our ability to make a difference is a mission worthy of our efforts. Success unshared is failure."

Swiss