I'm speculating that EquityFeed scanned the VAEV 8K filing and linked www.bagborroworsteal.com found in the document. Also speculating from DERBYBLOOD's DD that this is a potential R/M and the dots connecting Lloyd Lapidus & Gregory Pippo can't be ignored.
Your mileage may vary.
Excerpt from the July 13, 2011 8K filing from EquityFeed:
Gregory Pippo is both an attorney and entrepreneur with a strong background in finance and a proven track record in online retail and direct marketing. Greg is currently the President and COO of Sorbco, a rapidly growing start up consumer product company. Prior to Sorbco, Greg co-founded Avelle, aka Bag Borrow or Steal (www.bagborroworsteal.com), a website that pioneered online rentals of luxury goods. Before co-founding Bag Borrow or Steal, he served as an equity trader/manager at New York-based Opus Trading and spent several years as a financial analyst/commodities options trader for ED & F Man, overseeing sugar, cotton and silver trading. For two years following law school, Greg practiced appellate defense law for Torto and Waterman, P.C. in New York. He received his Bachelor of Arts degree from Binghamton University, and his J.D. degree from Benjamin N. Cardozo School of Law in New York.
