Virtu Mobile
www.virtuinc.com
Company Overview
VIRTU MOBILE (VM) is a mobile media company that creates and delivers mobile content for its clients to reach the teen and young adult market segments in the most cost effective manner. VIRTU MOBILE works with consumer brands, advertising agencies and media companies to develop media programs that target the difficult to reach teen and young adult market.
VIRTU MOBILE’s list of product offerings include: Mobile alerts Mobile game development, SMS/text-based marketing programs, Ringtones; Multimedia – pictures and video; Wallpapers, M-Commerce, Scratch & Win coupons, Viral marketing; Voting/polling and Information-on-demand.
In addition to the its product offering, VIRTU MOBILE has an excellent relationship with all carriers and provides the following services: Distribution of SMS, MMS and WAP content, Customization mobile content to ensure rich user experience across all and sets, operating systems and carrier networks and testing and certification of all mobile applications for all handsets, operating systems and carrier networks.
Board Member
Joseph F. Barone, President
Prior to becoming president of VIRTU MOBILE, Barone was managing director of VIRTU Interactive where he developed strategic online marketing programs for Deloitte Consulting, CIGA Group Insurance, NSTL, Inc., Penn Mutual Life Insurance Company and BASF Agricultural Products.
Barone is also an adjunct professor at Drexel University where he teaches two courses in Drexel’s MBA Online Program, e-Commerce Strategy and Marketing and Customer Relationship Management. At St. Joseph’s University, he is also an adjunct professor where he teaches Channels and ePharma in the university’s Pharmaceutical Executive MBA Online Program.
Barone started his career at Procter and Gamble as a sales representative in the New York City area. After two years at P&G, he took a position as a marketing manager at Mrs. Smith’s Pie Company. From Mrs. Smiths, Barone moved to Foote, Cone, and Belding where he rose from account manager to Senior Vice President, Management Supervisor working on such blue chip clients as Marriott Hotel & Resorts, Dixie Cup, Domino Sugar and Tastykake. Before joining VIRTU, Barone was president/managing partner at Gillespie Advertising.
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