Options Media Group Holdings, Inc. (OPMG)

[jimstr]

Had they used your approach..scare tactic, gruesome videos, etc to get the word out, I believe it would have been met with much criticism and viewed as a vulgar attempt to sell product.......

akin to a lawyer passing out business cards at the scene of a car accident

On the contrary, while Bieber's demographic is limited, His clean-cut image and OPMG's willingness to give away the app in a humanitarian way is very powerful.

The message is going viral with every tweet,post, and free download of the app.

OPMG's approach is the correct one IMO

Some will reap the benefit of the free app and thank PhoneGuard for the free offer, while others will upgrade and become long term customers

Time will tell