Inbound Marketing is a relatively new form of marketing strategy opposed to the traditional Outbound Marketing.
Outbound Marketing uses cold calls, customer visits and trade shows, to name a few, in hopes of promoting a product or service. Outbound Marketing is costly and time consuming where only a small percentage of your energy actually pays off.
Inbound Marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold, questionable targets Inbound Marketing uses the updated blogs, improved search engine results, interesting and informative web pages that educate it's visitors. The object is to engage or warm up a potential clients(s).
This is our new company and it's marketing style.
RFMK needed a change and this is it.
