NeoMedia Technologies, Inc (NEOM)

[telligentbloke]

I've heard that argument before but it doesn't hold the soda! Any brand that goes to the trouble of imprinting QR codes on their products does so for specific reasons. It could be for product information, product registration or it could be in regards to a promotion. The question needs to be asked: How many companies are going to need to or want to change where the QR code leads to? And why would they? Where is the data supporting that premise of changing the destinations on the fly being critical? Food and beverage products don't stay on the shelf longer than a few weeks. Newspaper and magazine ads only run for days or weeks. And what is it that you need to know in real time? If the QR connects to a website, the site can easily be monitored for traffic, especially if the page is uniquely connected to the QR. The only real time information you will get is where the code was scanned from. So what? You can ask that when someone hits the destination page, if that is so critical. You are correct, not all QR codes are the same but free codes are only trashed by the companies trying to sell QR codes.