In a nutshell, HearUSA couldn’t meet its debt payment to Siemens last December. Siemens called the loan, which prompted a slew of legal petitions and counter-petitions between the companies throughout the spring. HearUSA found a temporary safe haven in backrupcy, negotiated a big loan from a rival suitor (William Demant Holding), and sent out scarey notices to its employees and network affiliates. At the moment, HearUSA is spending the summer grooming itself to be auctioned off to the highest bidder, an effort that includes talking about its rosey future with AARP in “45 states and counting” [4].