Mobile Matchmaking, Inc. (fka MLOV)

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If ZIPZ is serious about offering "quality" apps, they should look into acquiring items that are unique, useful, and which haven't already run their course. Their ebay marketplace idea was a great one... 10 years ago... When ebay was still new, exciting, hadn't yet sold out to "the man, and hadn't yet been buried by their competition.

I could see something like this having some potential in today's world of social-networks and fitness-obsessions:

NOWPHIT is a new social gaming platform and smartphone application that empowers and inspires people to improve their personal health and fitness and makes it easier to achieve healthy lifestyle goals. The NOWPHIT app will be available for the iPhone via the iTunes Store at launch (expected Q4 2011), with Blackberry and Android versions to follow.

NOWPHIT syncs with gym or at-home fitness machines and allows "NOWPHIT athletes" to track, train and compete with each other over the NOWPHIT network in real time for virtual and real-life rewards such as trophies, medals and location-based coupons and special offers. NOWPHIT also features a charitable and event function. NOWPHIT athletes can raise donations for a charity of their choice, and virtually train and compete in real athletic events anywhere around the world (i.e. the New York City Marathon).

http://www.nowphit.com/