American Green Inc (ERBB)

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Pepsi and Yahoo Music have joined forces on a massive new music campaign,
with "Smash on Yahoo Music" now live. The new co-brand will feature
exclusive content from a laundry list of heavy-hitters, including Kanye
West, Gwen Stefani, Coldplay, Big and Rich, Billy Corgan, and Seether. The
microsite offers standard content like music videos and photos, but also
offers a glimpse of the artist outside of the studio. That focus on
celebrity includes the predictable shots of Britney Spears and Kevin
Federline, but also includes MTV News-style updates, polls, interviews and
animation.

The site is adapted from the "Pepsi Smash" summer concert TV program, and
will be updated in weekly and monthly segments. While the show lived a short
a painful life on the WB, with 8 episodes drawing few viewers, the content
could make more sense online. Coldplay will kick the site off as a "Featured
Performance," with an exclusive interview and in-studio performance of their
recent songs "Speed of Sound" and "In My Place." For Pepsi, the placement is
a big branding gain, though Yahoo will receive a large amount of top
quality, exclusive content. "Pepsi has featured the biggest recording
artists and a diverse range of chart-topping music in marketing campaigns
and we are excited to collaborate with them to provide a new venue for
Smash," said Yahoo Music VP and GM Dave Goldberg. The move will help give
Yahoo a nice jump over the summer, while offering extra heat to big
competitors like AOL Music.