Bebida Beverage Company (BBDA)

[OlafKjelldsen]

The fact that this company pulled off a massive publicity coup with JLO music video is not one to flat out ignore, as some have been doing.

It seems like the people who watched the JLO music video largely ignored the "massive publicity coup", too. There's no evidence of the product getting any increase in consumer interest as a result. If you disagree with that statement, please direct everyone to some evidence of increased consumer interest.

The fact that this company is focused on promotion and distribution all summer long instead of racing is not one to
flat out ignore, as some have been doing.

The fact is that they called their racing activites marketing and PRed plenty of distribution during that time. It was a titanic waste of money and got the company where it is today: nowhere.

The fact that this company will be advertising to millions
of people at an upcoming NASCAR event on an electronic billboard
instead of driving a car around in circles is not one to flat
out ignore, as some have been doing.

There aren't going to be "millions" of people there. The billboard and signs will most likely be flat out ignored, as well. People don't attend NASCAR races to stare at billboards, they do to watch the cars go around. An entire season's worth of driving a car around with Koma Unwind logos on it at tracks all across the country amounted to nothing, including @ Daytona, which is a bigger stage than INDY when it comes to NASCAR.

And as some people also choose to ignore, if you can't buy the products anywhere, who cares where or how they are advertised?