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Tuesday, 07/26/2011 9:05:23 AM

Tuesday, July 26, 2011 9:05:23 AM

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Simulated Environment Concepts Enacts First Phase of Authorized Share Reduction Plan


Simulated Environment Concepts, Inc. (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that the company has officially initiated the first phase of the Authorized Share reduction plan. Authorized shares have now been reduced by two billion shares with the second phase targeting an additional 4 billion shares.

Dr. Ella Frenkel, President, CEO and Co-Founder of Simulated Environment Concepts (SE Concepts) stated, "The first phase of our plan provided room to make an initial reduction of nearly 20% in authorized shares. As we continue rolling through the auditing processes to completion, we will be better positioned to identify how many additional shares can be eliminated from the authorized share count within the second phase of our plan."

Management indicates that a second phase reduction of the authorized shares targets as much as 40%. In order to achieve this, it is assumed that a further decrease in Directors' equity holdings will be required. During the current phase, the reduction in Preferred Share holdings from Directors permitted elimination of authorized common stock.

It is expected that the company will eventually reduce its authorized share count to roughly three billion shares. The company also anticipates completing the audit, securing significant financing and being engaged in the completion of a possible merger/acquisition by the time its target authorized share amount is achieved.

Dr. Frenkel concluded, "We are headed in the right direction, taking every necessary step to strengthen our company's perception among investors and shareholders, and to strengthen our actual market position."

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (Pink Sheets:SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment promoting relaxation, physical rehabilitation, weight loss, slimming and cellulite reduction.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.

http://ih.advfn.com/p.php?pid=nmona&article=48568759&symbol=SMEV

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