Saturday, July 23, 2011 3:53:47 PM
"Dr. Berkoff's extensive experience and research with top athletes and endurance sports make him ideally suited to help guide our company's ongoing development and commercial roll-out of superior products that enhance performance naturally and more quickly than industry alternatives," said Brian Tuffin, Fuse Science's president and chief operating officer. "Our products have the potential to provide athletes superior, performance-measurable benefits."
Dr. Berkoff is a well-respected team physician for Duke University's highly regarded sports programs, which include lacrosse, soccer, football and basketball. He is an expert in the treatment of sports-related injuries in collegiate and young athletes. Additionally, Dr. Berkoff works as a sports medicine consultant for the National Basketball Association (NBA). He has helped conduct pre-World Cup physicals for USA Soccer and is the former Medical Director of the Blue Devil Ironman Triathlon and the New York Triathlon Club. Dr. Berkoff has performed fitness and performance testing at the highest levels. His peer-reviewed research regarding heart rate variability of track and endurance athletes and abstracts addressing electrolyte supplementation and its impact on performance and cramping have been published in often referenced medical journals and bulletins.
Dr. Berkoff received his undergraduate degree from the University of Michigan and completed his medical training at the Albert Einstein College of Medicine at Yeshiva University in New York City. He is also a past-intern in internal medicine at Beth Israel Medical Center and resident in emergency medicine at Jacobi Medical Center. In 2003, Dr. Berkoff moved to Chapel Hill, North Carolina and subsequently completed a fellowship in primary care sports medicine at Duke University.
Dr. Berkoff's clinical interests include non-operative orthopedics and musculoskeletal ultrasound with a focus on endurance athletes such as cyclists, runners and triathletes. He has spent time working in the Michael Krzyzewski Human Performance Lab conducting endurance-related research pertaining to cycling and bicycle fitting and previously owned and operated a private cycling performance business.
"Fuse Science's proprietary technology could represent one of the most exciting and significant new developments for the repletion of electrolyte, vitamin and mineral deficiencies in athletes since the advent of the sports drink," said Dr. Berkoff. "I look forward to working with the company's Board of Directors to advance the applications for this technology."
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