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SCOTT MITCHELL ROSENBERG (Based on Platinum Studios’ “Cowboys and Aliens” by/Produced by) is chairman of Platinum Studios, an entertainment company that controls the world’s largest independent library of comic-book characters and adapts them for film, television and all other media. As chairman, Rosenberg has played an integral role in creating the largest independent library of titles in comic-book history. The Platinum Studios library includes thousands of characters that have been published in millions of books all over the world, including anchor titles such as “Cowboys and Aliens” and “Unique.” In 1997, Rosenberg established Platinum Studios following a successful, high-profile career as the founder of Malibu Comics, a leading independent comic book company that was sold to Marvel Comics in 1994. During his time at Malibu, Rosenberg led many successful comic spin-offs into toys, television series and feature films, including the billion-dollar film and television phenomenon “Men in Black,” as well as “Youngblood,” the first independent comic to debut at No. 1.
After running Malibu Comics, Rosenberg went back to his roots and created the Platinum Studios Macroverse, an enormous universe of characters that spans billions of years and multiple dimensions, consisting of characters that he created dating as far back as when he was a kid. “Cowboys and Aliens” hails from this universe.
Rosenberg began his career in the comic-book
industry at age 13, when he started a mail-order
company. He became known for picking early hits,
as many of the writers, stories and characters he
selected were not originally chart toppers. Based on
his retail success, Rosenberg began publishing hisown independent comic-book titles, which led to the
creation of Malibu Comics in 1986.
Since that time, Rosenberg has been recognized as a pioneer and a leader in the comic-book industry. He recognized that comics were on the verge of one of many revolutions that would allow openings for new, smaller publishers, and that the advent of the Macintosh computer (circa 1986) and other technological advances of that time would soon allow those smaller companies to look bigger, minimizing their costs and maximizing the quality of their output. He then brokered an industry-
changing deal in 1992, when the seven top-selling artists defected from Marvel Comics to form Image Studios. Rosenberg signed the artists to a label deal at Malibu to distribute Image Studios comics until their new company was up and running. In addition, Rosenberg worked with Adobe and its Photoshop software to develop the leading standard system for the computer coloring of comic books.
Today, Rosenberg produces and develops comic-
book properties for all media, including a slate of high-
profile, live-action feature films, television series for major networks, direct-to-DVD features, direct-to-Web content and many other avenues. His vision has allowed Platinum to develop the business model of the future in which properties are developed simultaneously for multiple distribution models, maximizing profitability, visibility and availability for everyone involved, from the creator to the consumer. Rosenberg has been happily married since 1992, and lives in California with his wife and two daughters.
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