Winning Brands Corporation (WNBD)

[lbdave]

Jul 22

Follow-up Question: Duane Reade, New York City
Uncategorizedby Eric Lehner

.QUESTION
Thanks for the update, but does it look like a delay, like until the end of the year? Sorry, but not sure how to understand that point.

ANSWER
It’s looking good for August. The exact day of the month is not known yet, and I would be safer not to speculate with a calendar day. It seems that things are clearing up now. We’re pretty excited around here because the account is a terrific platform for the 12-pack handy size bottles in checkout lanes. In-store demonstrations have been approved for this product. Custom branded brochures have been approved. Street side promotion has been approved. These will not all be deployed simultaneously, but a mutual commitment exists to fully leverage the reach and appeal to shoppers of the Duane Reade banner in New York with the strong product benefits for their consumers of 1000+ Stain Remover. New York City is by far the most densely populated city in the USA, and we will be within walking distance to most people in Manhattan. It will be a terrific moment when this comes together. Remember, New York is a financial capital as well. Many people in the investment industry will find it easy to see our product deployed – including in stores in the lobbies of their own office building.
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