Walmart Inc (WMT): Nielsen Signs U.S. Cooperation Agreement...

Send PM Follow Ignore

Followers	32
Posts	4083
Boards Moderated	1
Alias Born	06/08/2003

flemsnopes

Re: None

Thursday, 07/21/2011 9:25:46 AM

Thursday, July 21, 2011 9:25:46 AM

Nielsen Signs U.S. Cooperation Agreement with Walmart

By Eddie Staley
Created 07/21/2011 - 8:54am
Posted on 07/21/11 at 8:54am by Eddie Staley [1]

Nielsen (NYSE: NLSN [2]) has signed a cooperation agreement with Walmart (NYSE: WMT [FREE Stock Trend Analysis] [3]) to receive and analyze sales information from Walmart's U.S. stores. The agreement marks Walmart's return to the consumer packaged goods industry's information sharing model.

The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information, and this will add to the existing market information, enabling Nielsen to provide a better, more precise view of consumer purchase activity for the benefit of the industry.

nop

http://www.benzinga.com/news/11/07/1788216/nielsen-signs-u-s-cooperation-agreement-with-walmart

I am only expressing my personal opinions or repeating public information from SEC filings or media outlets-which may or may not be correct. Do your own investigating before investing!