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SNAP Interactive Introduces Major Enhancements to AreYouInterested.com iPhone Dating App
9:05a ET July 20, 2011 (Market Wire)
SNAP Interactive, Inc. (OTCBB: STVI), a leading social application developer, today announced a number of advances in the mobile technology space for its flagship AreYouInterested.com social dating application, marking a significant step forward in improving real-time communications by making it easier for users to meet and connect on the go. Mobile development has been a key area of growth for SNAP and the Company recently rolled out several new, cutting-edge features, improving the mobile dating experience for the more than 750,000 users who have downloaded the popular AreYouInterested.com iPhone application.

SNAP believes that online dating in the future will primarily occur on social networking and mobile platforms. SNAP is already executing on its strategy to capitalize on this trend and is proud to report that recent growth has positioned SNAP as one of the few companies with a leading app on both Facebook(R) Platform and iPhone(R). According to AppData, based on the number of Monthly Active Users, SNAP is currently the only company in the dating space with a Top 30 application on Facebook(R) Platform and a Top 30 application in the iTunes App Store in the category of Free Social Networking in the U.S. One reason for SNAP's growing success on mobile is the constant evolution of the AreYouInterested.com product with the addition of exciting new features for mobile dating users.

Below are some of the new key features available in version 3.2:


-- Real-Time Notifications: Singles are alerted on their iPhone via push
notification when a compatible match is nearby, so it's virtually
effortless to locate and meet potential dates in real-time. Real-Time
Notifications do all the work for users, allowing singles to meet
potential matches wherever they are. Whether out on a Saturday night
with friends or enjoying a casual lunch, the application will alert
singles if someone they may find interesting is nearby.
-- Spotlight: AreYouInterested.com users can purchase a slot to be
featured in the Spotlight, where users are prominently displayed
across the entire application. Spotlight users get significantly more
exposure -- currently averaging 46 profile views per day -- which may
lead to more likes, matches and connections than the average user.
-- Front-Facing Camera: AreYouInterested.com now provides iPhone users
with the ability to take and send photos while participating in live
chat, so matches can see who they're talking to in real-time. The
front-facing camera provides a preview of the snapshot right in the
chat window, creating a seamless experience for users.


"In order for a mobile dating app to be compelling for the user, a large number of members is required to ensure there are enough matches when a user conducts his or her search," said SNAP's President and CEO, Clifford Lerner. "With an install base of 46 million to draw from, AreYouInterested.com has achieved the necessary critical mass of users and we believe is therefore poised to be a leader in the emerging mobile dating space."

Since the beginning of 2011, AreYouInterested.com has seen tremendous growth in mobile. Usage data from Flurry Analytics shows that the number of times users have accessed AreYouInterested.com on the iPhone has increased by 194 percent from January to June. A more active user base creates more opportunities for members to find that perfect match.


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AreYouInterested.com % Growth vs. Month
Date Period iPhone User Sessions Prior
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Jun '11 6,094,690 35%
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May '11 4,518,461 18%
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Apr '11 3,830,865 36%
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Mar '11 2,820,919 36%
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Feb '11 2,069,708 0%
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Jan '11 2,076,532
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Throughout 2011, SNAP has steadily increased its resources devoted to mobile platforms and considers mobile development at the forefront of its future roadmap. The Company has already begun generating revenue from its iPhone offering, and new revenue opportunities are emerging through recently introduced features such as Recurring Subscriptions and the member Spotlight. Lerner continued, "We believe that users will leverage social networks and mobile devices for their dating needs more and more each day. By focusing our resources and creativity on advancing the AreYouInterested.com brand on these platforms, we feel that we are well-positioned to redefine how people date online and across mobile devices."

AreYouInterested.com is available for download in the iTunes App store. Versions for Android are being planned.

To receive investor updates from SNAP, please sign up at http://www.snap-interactive.com/investor.

About SNAP Interactive, Inc.

SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications that can be accessed by users on various social networking websites and platforms, such as Facebook(R) and iPhone(R), as well as an online dating website and a location-based social networking application and website. SNAP has in excess of 47 million total installations across all its AreYouInterested.com(R) and WhoIsNear.com application brands. SNAP's portfolio of applications for singles is led by the AreYouInterested.com(R) brand, which consists of AreYouInterested.com, the AreYouInterested.com iPhone(R) Dating Application, and the AreYouInterested.com Facebook(R) Application. SNAP also has a location-based social application, WhoIsNear.com. For more information visit www.snap-interactive.com. The references to our websites are inactive textual references only and not hyperlinks. The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook(R) is a registered trademark of Facebook Inc. iPhone(R) is a registered trademark of Apple Inc. Are You Interested?(R) is a registered trademark of SNAP Interactive, Inc.

Statistical Information

This press release contains certain historical statistical and ranking information concerning SNAP and its products. Although we believe such information to be accurate as of the dates specified, this information can fluctuate from day to day for a variety of reasons. SNAP undertakes no obligation to update such information except to the extent required by law.