The Brainy Brands fka TBBC

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We believe the coming week will be a key trading week for The Brainy Brands Company (TBBC).

In our opinion, day traders and savvy investors will find TBBC to be the momentum play-of-the-week. Look for a breakout this week on a technical level as TBBC has continues to show strong momentum since its price correction ended in mid-June. After a modest round of profit taking on Thursday, the stock rallied to close up on Friday at $1.23 near to the high of the day. Congratulations to smart investors who got in below $1.10.

We see Friday's strong close as a good sign for Monday's trading and are expecting TBBC to rally further and gain increased momentum into the week. As experienced traders are aware, a strong end-of-day finish typically is followed by bullish action the next trading day.

Just a short time ago on May 27, TBBC reached a high of $1.59!
In our opinion based on the price momentum evident in the chart, TBBC will push past previous highs in the days and weeks ahead.

But as much as we love TBBC as technical play, TBBC is also one to watch based on strong corporate fundamentals.

On July 14, the company issued a press release with an update to shareholders in which it provided details and insight into its business plan and current aggressive "growth phase."

Here are the key points from the July 14th Press Release you need to know:

1) Earlier this year, TBBC completed a full overhaul of its extensive line of products to modernize both the content and the presentation, including product design and graphical look and feel. The Brainy Baby brand now has a distinctive visual identity whether you are looking at one product in isolation or the entire line in full. TBBC continues to develop new and exciting products to add to its portfolio and expect to bring some of these products to market in the upcoming months.

2) TBBC has hired a VP of Sales with more than 35 years of sales experience and strong leadership skills. Since his arrival, the company has established its first national sales network of regional brokers and distributors. This new network includes the 4 top toy distributors in the USA, and TBBC is now starting to see growth in its brick-and-mortar sales channel.

3) As a major part of its go-forward growth plan, TBBC has tested its first national direct-response television (DRTV) initiative, called the "Learning for a Lifetime System." The 28-minute DRTV infomercial is designed to reach the massive audience of parents and grandparents who are potential purchasers of Brainy Brand's products.

4) TBBC has now analyzed the infomercial test results and modified the creative content based on the findings. Look for 2nd phase of the DRTV campaign to potentially begin as early as next month.

5) For the past several months, TBBC has been generating a groundswell of brand awareness through sales and marketing exhibits at key trade shows, including the Toy Fair 2011 and the BookExpo America in New York and the 2011 Licensing International Expo in Las Vegas. As well, the company continues to promote its products at regional broker-sponsored events, most recently at events in Dallas, Minneapolis and Atlanta.

The Brainy Brands Company is on the move! These activities are not just building sales but they are bringing more investor eyeballs to company's stock. There are many reasons you should be paying close attention to TBBC.

In our opinion, here are the Top 5 Reasons why TBBC could turn into a runaway winner!

1. Growing need. The company?s flagship product is the answer to the prayers of any parent with a preschooler.

2. Aggressive marketing. TBBC's sales and marketing program consist of 5 key elements that have proven to catapult other products into massive profitability.

3. The stock is relatively unknown at this point. But TBBC is on the fast track to an increase in sales that could put it on the radar of stock analysts around the country.

4. Competitors in the category have been doing gangbuster sales. And TBBC has not only learned their secrets but has a special sauce of its own.

5. In our opinion, the stock price is undervalued. But mark our words, this opportunity could change fast.

Timing is everything, so don?t delay and radar TBBC on your trading screen today!

As always, we encourage our subscribers to do their own due diligence. Be sure to visit TBBC at the http://www.thebrainybrandscompany.com/ or check out the Marketing Report at http://www.propennytrader.com/ and download financial guru Charles Payne?s Insights and Trends

Special Report on TBBC here: http://www.propennytrader.com/Charles_Payne_Insights_and_Trends_Special_Report_on_TBBC.pdf


Sincerely,

The ProPennyTrader Team